| Target markets are called publics in public relations. There are generally more “publics” than “targets” since you are not paying the media to reach them. The media is covering your stories and events. Therefore, you can afford to expand your reach.
Your publics fall into the following categories.
Each requires a specific public relations approach:
• Internal and external publics (stakeholders)
• Primary, secondary and marginal publics
• Traditional and future publics
• Proponents, opponents and uncommitted publics
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